Underrated (and overrated) product design tactics

In this episode, Andrew and Sean play a game to see which product design tactics Andrew thinks are overrated or underrated.
(0:25) Andrew and Sean are going to play a game
(2:57) Microcopy: the little bits of texts that can make a huge splash
(7:48) Accessibility: it’s just good design
(10:18) Andrew wants tooltip walk-throughs to burn in Hell
(14:05) Not all product analytics is created equally
(20:03) Why do people have a customer support robot when it takes hours to get a response?
(23:19) Documentation is more scalable than customer support, but most people suck at it
(32:47) Andrew’s quick correction
 
Thanks for listening to Small Efforts, a podcast collaboration between Krit and Miscreants. Shoutout to the Hatch Team and Mary Vuong for producing and editing.
 
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